Timisoara Journal Of Economics And Business -Myassignmenthelp.Com

Question: Discuss About The Timisoara Journal Of Economics And Business? Answer: Introducation The Maped CrocCroc Inno advertisement is very brief but has a great on the viewers. The advertisement shows a small girl drawing with colour pencils and sharpening them with the rabbit head shaped sharpener by the French stationary brand, Maped. It is an audiovisual advertisement which shows the child in two backgrounds, first one apparently is a field while the second background has the house, most probably where the girl lives. The audiovisual advertisement speaks about the attributes of Maped sharpeners and target marketing segment of the brand. The CrocCroc Inno sharpener has a container where the pencil waste can collect which shows that the products inculcates the good habit of collecting wastes and disposing them responsibly. One can combine this inference along with the green field in the background and point out that the Maped products are sustainable and environment friendly (youtube.com, 2018). The houses in the background reflect the target customer segment of the Maped products. The houses in the background appear to be sophisticated and hence, point out that the target customer segment of Maped products are the children of the upper class and middle class society (in.maped.com, 2018). Issues: The first issue which the advertisement may face is that it mainly tries to appeal the upper class customers and does not represent the middle class customers. As pointed out, the houses in the background appear to belong the upper class society. Market analysts in the emerging and poor markets may interpret this presentation as the companys intention to attract children from upper class society residing in the developed economies as its main customers. This would impact the revenue generation of the company in these emerging markets which has huge populations of middle class customer (Mindrut, Manolica Roman, 2015). The second issue which the advertisement may face is that the advertisement shows a fair skinned girl which may attract racist comments from markets like Africa where people are not fair skinned. The issue may lead to negative publicity of the brand which would lead to business loss to Maped. Honda HR-V The visual advertisement of the HR-V SUV by Honda has a positive appeal and gives important information about the product. The advertisement gives important information like the variants of the SUV and their prices. It unlike the Maped advertisement, gives pricing and place information as well. The advertisement gives information about financing options, discounts available and the also contains details about the outlets where customers can purchase the SUV. Thus, the advertisement though not as visually appealing like Maped, is more informative to the customers. Hence, it more appeal and capable of optimising consumer purchase decision making process to buy the Honda SUV (Khodaparasti Moslehi, 2014). Issues: The Honda advertisement would face issues due to different in currency which is a component of the economic factor of the macroeconomic market conditions around the globe (PEST). The advertisement shows rates in dollar which is appropriate for the American market but may not be appropriate for European and Asian markets. The dealers and customers in the European and Asian markets may face problem calculating the prices of the SUV (youtube.com, 2018). The second issue which the advertisement might face is that its depiction of rates in dollars may be inferred as more importance of America as its market compared to Europe and Asia. This may repel the large number of dealers and customers in these two latter markets which would cause immense business loss to Honda Mindrut, Manolica Roman, 2015). Recommendations for Maped: The advertisement of Maped must show children from different social classes like upper class and middle families using its CrocCroc sharpeners. This would allow Maped to attract both upper and middle class customers which would generate huge revenue. The company in its advertisements should depict children from different countries using Maped products. This would enable the company to promote its cultural intelligence and attract large consumer bases from diverse markets like Europe and Asia. It would help the company avoid racist tag and strengthen its goodwill. Recommendation for Honda: One can recommend considering the issue pointed out above, that Honda must release advertisements specific to markets showing the prices in the prevailing units of currency. For example, to advertise the product in Britain, Honda must show the rates in GBP. This would help the company attract large number of customers both diverse markets and earn huge revenue. References: 2017 Maped CrocCroc Inno. (2018). civil-engineering. Retrieved 23 January 2018, from https://www.youtube.com/watch?v=Xgq0xAJDHIAfeature=youtu.be Khodaparasti, R. B., Moslehi, S. (2014). Application of the VARMA Model for Sales Forecast: Case of Urmia Gray Cement Factory. Timisoara Journal of Economics and Business, 7(1), 89-101. Mindrut, S., Manolica, A., Roman, C. T. (2015). Building brands identity. Procedia Economics and Finance, 20, 393-403. World leader in school and office supplies - Maped. (2018). In.maped.com. Retrieved 23 January 2018, from https://in.maped.com/